What is SEO? How Does SEO Work In 2024

what is seo

Many more activities come under Search Engine Optimization

What are the best SEO tips for beginners in 2024?

Today we will know, what is SEO? And why is it necessary for a Blog or Website. If you want to make your career in Blogging, then it is very important for you to know, what is SEO? Many more activities come under Search Engine Optimization, which includes On Page and Off Page SEO. If you have a blog, and you write very well articles on it, then that article will not rank in Google until it’s SEO is done well.

It is very important for your article to be SEO Optimized in order to rank the article on the first page of Google. If you have any skills in today’s time, then the Internet is a better option to share your skills with everyone. However, you can also reach your content to the people through video or article. But for this it is very important to rank your videos and articles on the first page of Search Engine. Only then people will watch your video and read your article.

The content which ranks on the first page of Google, visitors trust it more. But this work is not that easy. Because the article you are writing is written by many other people, it is necessary to write your article well by SEO Optimize. In this article, we will tell you what SEO is (What Is SEO in 2023) and how you can do SEO for your blog, so let us first know 

What Is SEO in 2024?

Search Engine Optimization (SEO) is a process that helps to rank your website in Search Engine. If you write a Search Engine Optimization article in your website article, then it brings Organic Traffic to your website. There are many search engines all over the world, in which the most popular search engines are Google, Bing, Baidu, Yahoo!, Ask.com, DuckDuckGo. But the most popular of all is Google.

How Does SEO Work In 2024

Whenever we search for something in Google, we have to type a keyword in Google for that. For example – suppose we want to know what Google is, then all the articles related to this keyword on the internet will appear in front of you. The article which will be on the first page of Google, the maximum number of clicks will come on the same article, this is because the SEO of the article which has come on the first page of Google has been done very well. That’s why it is on the first page of Google.

If the SEO of your website is well done, then more and more organic traffic comes to your website, and your earning also starts increasing. Apart from this, the more traffic will be on your website, and the more time Visitar spends on your website, the more trusted your website becomes in the eyes of Google. I hope that by now you must have understood what SEO is, so let us now know other information related to SEO.

What is the full form of SEO?

The English full form of SEO is “Search Engine Optimization”, and the full form of SEO is “Search Engine Optimization”.

Why is it important for SEO Ranking?

So far you have come to know, what is SEO? Now know why SEO is necessary for ranking a website or blog. Let me tell you, if you make a good website, and put your own High Quality Content on that website, then that content will not rank in your Internet. To rank it, its SEO has to be done.

If you do not Search Engine Optimize your website, then your article will not rank in Google. Even if a user searches Keywords related to the content on your website in Google, your article will not be visible to the user. This will happen because SEO would not have been done properly on your website. If you Submit your website in Search Console, and apart from this do all the things of SEO properly, then only your website will appear in Google search engine.

If you want to know complete information about SEO, then you should read this article completely. Let us tell you that understanding SEO is not a very difficult task, you can learn SEO very easily. After this you can improve your website or blog. When you create a new blog and do its SEO, then it takes some time to get its result. All you have to do is keep working on your blog or website every day, and you will slowly start seeing the result of Search Engine Optimization (SEO). Organic Traffic will also start coming on your website.

Importance of SEO (Search Engine Optimization)

Many times we are asked, write or tell the importance of Search Engine Optimization. So let’s know, what is the importance of SEO, for a blogger’s website or blog –

  • In Google Search Engine, the most trust is done on that website, which appears on the first page of Google. If you also have a blog or website, then with the help of SEO, you have to bring your website page to the top of Google. For this, we will tell you below, how you can do SEO, so that your website comes on the first page of Google.
  • If you do SEO for your website, then it is very important for you apart from your website, the more you learn SEO, the more your skills increase, and it also increases the usability of your website, Search Engine Improves the ranking of your website as well.
  • SEO social media is also very important forWhen a user comes to read something on your website, then he also shares that content on social media. This increases traffic to your website.
  • If you have SEO Optimized your website well, then you can leave your competitor behind too. If you and your competitor are selling the same product, then that website will give more conversions, which is completely SEO Optimized, because that website will rank on the first page of Google with the skills of SEO.

How Many Types of SEO in 2023

If we talk, how many types of SEO are there, let us tell you, SEO is of two types, On Page SEO and Off Page, so apart from this there is also a Local SEO, about which we Will go down So let us first know about On Page and Off Page SEO

  • On Page SEO
  • Off Page SEO

On-Page SEO?

On Page SEO helps in improving the User Experience of the website or blog. Under this comes the Template and Design of your website. If you keep Template SEO Optimize of your website, then the ranking of your website is also good. According to all the formulas of SEO, through On-Page SEO, you write good content in your website and target all the keywords properly. If you learn to target Keywords in On Page SEO, then your website gets ranked quickly in Google. And traffic also comes to your website. So let us now know, how to do

On Page SEO – How to do On Page SEO?

So let’s know about On Page Optimization Techniques, with the help of which you can make your website even better.

1. Website Speed

​​Website Speed ​​is a huge factor in ranking. If the speed of your website is good, then users stay on your website for a long time. If we talk about what should be the good speed of a website, then let us tell you that your website should be fully loaded in 5 to 6 seconds. If the speed of your website is not good, then the Bounce Rate of your website increases, and the ranking of your website starts going down.

To increase the speed of the website, you compress the image and apply it. If all the images in your website are of 100Kb or less, then the speed of your website will increase. Apart from this, if your website is on WordPress, then you can also use Plugin in it. To increase the speed of the website, WP Rocket Plugin is used in WordPress.

2. Website Navigation

Website Navigation is also an important part of On-Page SEO, if the navigation of your website is good, then the user will not have trouble going to any other page on your website. Always make the Navigation or Menu of your website User Friendly.

3. Title Tag

When you write the title for the post of your website, always write it in such a way that the visitor has to click on it as soon as he reads it. This will increase the CTR of your website, and the ranking of your website will also increase. You should always write Title Tag 65 Characters in your website, so that it is fully visible in Google’s search engine. You should use Number and Power Word in your SEO Title.

For example – Suppose you wrote the title of an article “Which is the best computer course?” But if you read this title, the 10 best computer courses? If you write in this way, then there is more chance of clicking on your second title. So you should always use Power Word and Number in your Title Tag.

4. Post

URL: Always write a short URL of the post on your website. By targeting the Keyword you are writing your post, always write that Keyword in the URL of your post. Never write Year in the URL of the post, because of this you have a problem in updating your article.

5. Internal Link

Internal Link is also an important factor of On Page SEO. You should write your article in such a way that you can do internal linking on that word by using the words of the article you have already written. This helps in getting your article ranked. For example – Suppose I have written an article, what is Facebook Marketing then it is a word or Keyword, on this I will link my second article, and you can read it too. In the same way, you must do internal linking in each of your articles.

6. Alt Tag

Alt Tag is used in the images used in the website. If you use Alt Tag in all the images of your website, then your website’s images also rank in Search Engine, due to which traffic starts increasing in your website.

7. Content, Heading And Keyword

The ranking and user experience of your entire website depends on your content. If you have written good content on your website, then the user will read the content of your website for a long time. You should write at least 750 words on any topic, and if a topic is big, then it should be written completely.

When you write content, take special care of Heading in it. Make sure to use H1, H2, H3 Heading in your content. You must use the Focus Keyword in your Heading.

When you are writing content for your website, use the Long Tail Keyword in it. Because the website gets ranked easily on Long Tail Keyword. The keyword on which you are writing your post should also be bold at some place in the content. If you use all these On Page Optimization Techniques, then On Page SEO of your website will be great.

What is Off-Page SEO?

To do Off Page SEO, you do not need to log in to the Panel of the Website. To do Off Page, all the work in the website is done from outside. Because we mainly only need the URL. There are many methods under Off Page SEO. You can do article submission to do off-page SEO, you can comment on a big popular blog or website, and where there is an option of website in the comment, you can comment on the home page or any post of your website. You can comment by putting the link, we get a backlink.

Apart from this, there are also many social media websites, where you can promote your website. In which Facebook, Twitter, Pinterest , Myspace etc. Here you can increase followers by creating a page of your website. Apart from this, by finding the blog related to your Niche, you can also do Guest Post with them. Due to which Referral Traffic starts coming to your website. I hope you must have understood Off Page SEO. So let us now know how to do Off Page SEO.

How to do Off Page SEO?

There are many ways to do Off Page SEO. With the help of which you can increase the ranking of your website. If you do On Page SEO of your website, and do not do Off Page SEO, then it may take a lot of time to get traffic to your website. So let’s know, complete information about Off Page SEO Techniques –

1. Search Engine Submission

In Search Engine Submission, you have to submit your website to Search Engine. Below you have been given links to some Search Engines, you can submit your website in all these links.

2. Bookmarking Submission

Bookmarking Submission is very important for website ranking. You can submit your website or article to them by leaving the bookmarking website from the Internet. Here you have been given some Popular Bookmarking Websites, you can also submit your website on these.

  • Twitter
  • Pocket
  • Reddit
  • Dribble
  • Slashdot
  • Pinterest
  • StumbleUpon

3. Directory Submission

Under Directory Submission, you submit your website to a website with High Domain Authority (DA) and High Page Authority (PA). This increases the Domain Authority (DA) and Page Authority (PA) of your website.

4. Social Media

You can create a page of your website under social media and add a website link to it. After this, whatever new article you write on your website, share it on all social media websites. This increases the reach of your website.

5. Classified Submission

Classified Submission is also an important factor of Off Page. For this, you can use the Internet by writing Free Classified Submission Site. You will find many websites. By signing up on these websites, you can submit your website here. Its most important thing is that you can submit your website in the classified website of any country.

Suppose you have to submit your website to Australia’s website, then you have to go to Google and write Top 10 Classified Sites in Australia, the list of Best Sites will appear in front of you. If you want Free, then you have to search by writing Free Classified Sites. In this way you can do classified submission.

6. Blog Commenting

For this you have to comment by visiting a good blog. And where there is an option of a website, there you have to enter the link of your website. In this way you get a backlink from Commenting. Apart from this, in some websites, you can also Hyperlink your Focus Keyword with Anchor inside the comment.

7. Question and Answer Website

You have to go to the Question and Answer website and answer the questions asked by the people. And in the same answer, you also have to give the link of your article related to that article. This will also give a backlink to your website, and traffic will also come to your website. The most popular Question and Answer is “Quora”, you can create your own account on it.

8. Guest Post

Guest Post is a very good technique for your website. With this you get a High Quality Backlink. For this you can contact the owner of the website or blog related to your blog and take a guest post from him. Apart from this, you will also find many Free Guest Post Websites on Google. Where you can submit it by writing good content and putting a link to your website or article on your website.

9. Web 2.0 Submission

In Web 2.0 Submission, you can create a blog with a Subdomain. After this, by fully customizing it, you can put some articles on it. You can put the website in each of its articles. Suppose you have done a Web 2.0 Submission on Blogger, then for this you will first have to choose a Website URL. Which you will get xyz.blogspot.com. Such backlinks are also very powerful.

10. Profile Creation

Profile Creation is also a good way of Off Page. Let us tell you that the main purpose of the Off page is to create Backlink. Whether it is Do Follow Backlink or No Follow Backlink. There are many websites of Profile Creation that give you Do Follow Backlink. You have to go to Google and find some High DA websites, and create your profile on them and put your website link in it. Due to which you get a good backlink.

What is Local SEO?

Under Local SEO, we target only Local Audience. Suppose you have a business in Delhi, then here you customize your website in such a way that it can be searched only in chennai . Under this, some such keywords are focused, such as – Best Hotels in Delhi, Top 10 Hotels in chennai etc.

Basics SEO Terms in 2024

If you are reading this article, it is a simple matter that you are learning about SEO right now, so here you are being given some basic information about SEO, which is very important for new bloggers. It is important (SEO Basics for Beginners) after reading that you will get a lot of information related to SEO. So let’s know, complete information about Basic SEO Terms in 2024.

Title Tag

Title Tag is the title of the article written inside our website. Which works for Google’s Search Algorithm. Which we make according to our Keyword.

Meta Description

Meta Description also works only for Google’s Search Engine. Whenever you search something in Google, you see a Sentence below the Title Tag, which is called Meta Description. You should also write this by optimizing SEO.

Keyword Density

Keyword Density is very important for our article. Keyword density is only a part of On Page SEO. It tells you how many times your Focus Keyword has been used in the article. If we talk about how much Keyword Density should be in the article, then keeping in mind all the terms of SEO, Keyword Density of 1%-1.5% is considered good.

Keyword Stuffing

Keyword Stuffing and Keyword Density both are interrelated. If we write our content keeping in mind the Keyword Density, then we can avoid Keyword Stuffing in our content. As you have been told, Keyword Density of 1%-1.5% is considered good, but if you make it 3% or more. So it becomes Keyword Stuffing in a way. Due to which there is a negative effect on your website, and the ranking of your website goes down.

Backlink

We take Backlink from our Niche related blog or website. It is added to our Anchor Text through a HyperLink. If your website has good quality backlinks, then your website gets ranked quickly in Google. Backlink is the biggest factor of ranking.

Page Rank

Page Rank is an Algorithm of Google. Google finds out from this, which page is related to the Quarry searched in the Web.

Anchor Text

Mostly we use our Focus Keyword in Anchor Text. In Anchor Text, we link it by putting our focus keyword, from any other page of ours. After clicking which the user reaches that page of ours.

Search Algorithm

Google’s Search Algorithm is more than 200. With the help of which Google finds out, which web pages are relevant in the search engine, which page is relevant, Google ranks them accordingly.

SERP

SERP is Search Engine Result Page. Where you are shown the results according to the keywords you have searched in Google.

Robots.txt

Robots.txt is a type of file. Which tells the Search Engine, which page to crawl, and which not to crawl.

What is the difference between Organic Vs Inorganic Web Traffic?

We see mainly two types of results on Google’s SERP (Search Engine Result Page), one is Organic and the other is Inorganic, so let’s know, what is the difference between these two.

Organic Traffic – Organic traffic is the traffic that we bring to our website through SEO. In which we do not require any kind of Paid Promotion.

Inorganic Traffic – Inorganic Traffic is the traffic in which we bring traffic with the help of Ads. In which we have to pay Google Ads. After that he ranks our page in Google, and traffic comes to our website or blog.

What is the way to learn SEO, is it easy to learn SEO?

To learn Search Engine Optimization (SEO), you must first know about its basics, which you have been told in this article. If you have read this article completely carefully, then I hope that you have got a lot of information about Search Engine Optimization from this article. Now you have to understand these things more deeply.

As here you have been given information about On Page SEO and Off Page SEO, now you need to become a blog to do both these types of SEO. You can create a free blog on Blogger to learn SEO. After this you are strict by doing SEO on this blog. Which will help you a lot. This is one of the easiest ways to learn SEO.

Now, is it easy to learn SEO – Let me tell you, learning SEO is not a difficult task. But to learn it you always have to be updated. Because Google keeps bringing many algorithms. On the basis of which the website is ranked. However, there are many fundamentals of SEO which never change. You will understand all these things when you start learning SEO by yourself.

The SEO course comes under Digital Marketing. You can also do this course absolutely free through Google. To do this course for free, read this complete article on how to do Digital Marketing Course. In which you have been told all the important things. And I hope, if you read this article completely carefully, then you can easily do a digital marketing course for free from Google.

Alphabetical FAQ about Search Engine Optimization (SEO) –

What does SEO mean, and what is it used for?

SEO means “Search Engine Optimization”, we use it to rank our website or blog in Search Engine.

What is the importance of website page speed for SEO?

According to Google’s new update, Google gives more ranking to that website, whose website speed is more. The website which opens completely within 5 to 6 seconds, such a website is considered good for Google’s Algorithm.

What are keywords for SEO?

Keywords in SEO display our content. If our Keyword is SEO in 2023, then it will show our article in Google only when our article will give good information related to this Keyword to Google. Apart from this, Images and Articles, Videos etc. of our articles are ranked by Keyword.

What is SEO in Instagram?

Doing SEO in Instagram means optimizing your post in such a way that it can reach as many people as possible. For this, you can use keywords or hashtags in Instagram.

Note – In this article you have been told about all the important information about what is SEO (What is SEO in 2023). If you find any kind of mistake in this article, then you can tell us by commenting, we will definitely fix it. If you like this article, please share this article with your friends, thanks.

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